Date: Fri, 13 Sep 1996 10:39:43 -0700
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On 9/13/96, Melody Winnig wrote:
>I am looking for ad tracking software for a large magazine publisher. Can
>any of you suggest specific commercial packages?
>Or could you put me in touch with folks at your publication that work in
>marketing that have already gone down this path?
>
I received a press release the other day for ABVS Interactive, which is in
beta testing. It does ad-specific Web audits which report page impressions
for specific advertisements and transfers to the advertiser's Web site.
Contact on the release was Evelyn Hepner of ABVS, 847-605-0909 ext. 282;
hepnerea@accessabc.com
ABVS is (Audit Bureau of Verification Services) is a subsidiary
of the Audit Bureau of Circulations. ABVS is being tested at Inc. Online
and TexasMonthly.
Also, try Real Media ( http://www.realmedia.com/ ), which offers ad
management software to its affiliate publishers.
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Steve Outing Planetary News
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*Consulting services for the newspaper new media industry*
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