Subject: Re: Stats From: BC Krishna Date: Wed, 11 Sep 1996 20:00:28 -0400
How the Web Was Won
Subject: Re: Stats From: BC Krishna Date: Wed, 11 Sep 1996 20:00:28 -0400
Cc: online-news@planetarynews.com, online-newspapers@planetarynews.com
Sender: owner-online-news@marketplace.com
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>What I am trying to determine is whether any has done
>scientific work on the subject of scrolling.  I did learn that one major
>online content provider found that only 10 per cent of its users
>scrolled from the first screen.  So the provider resigned its pages to
>include NO scrolls.  I am looking for this kind of evidence if it
>exists.  Cheers.

Interesting point, and certainly well worthy of some testing. I think the
fundamental problem with scrolling (with the browser scroll bar) is the
resulting loss of context. In this sense, the problem is not unlike design
choices that are often made in print newspapers, wherein a story is almost
inevitably "continued on Section B10". An extremely regrettable practice.

Scrolling, is of course, a navigational device, and there are a whole bunch
of other possibilities: the only problem is that browsers (and HTML) don't
give you those choices.

cheers, bc

BC Krishna
VP Technology
FutureTense, Inc.

http://www.futuretense.com

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