Subject: Re: Scrolling Studies From: Christopher Harper Date: Tue, 10 Sep 1996 06:35:42 -0500
How the Web Was Won
Subject: Re: Scrolling Studies From: Christopher Harper Date: Tue, 10 Sep 1996 06:35:42 -0500
References: <199609100037.RAA09199@hugin.Eng.Sun.COM>
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In case anyone else is interested in that exciting subject of scrolling,
Jakob 
Nielsen of Sun responded with some good data.  Here it is:

> The results are *very* consistent across multiple usability studies
> of different kinds of users accessing different kinds of websites:
> almost no users scroll beyond the information that is visible when
> a webpage first comes up. The exception is when people actually
> start reading a page. But when they are navigating, all their options
> *must* be presented on the top screenful of the page.
> 
> Unfortunately, this is not quantitative data but only qualitative:
> i.e., this is what we have observed over many tests, but I can't
> give you the exact percentage. My estimate is that only about 10%
> of users scroll while navigating.
> 
> For more information about our studies, see
> http://www.sun.com/sun-on-net/uidesign
> and
> http://www.sun.com/columns/alertbox
> --
> Jakob Nielsen, Sun Microsystems Distinguished Engineer
> SunSoft, MTV 21-226, 2550 Garcia Avenue
> Mountain View, CA 94043-1100, USA.
> Tel. +1-415-336-2379, Fax +1-415-336-4253.
> Email: jakob.nielsen@sun.com (home: jakob@useit.com).
> http://www.sun.com/columns/jakob

-- 
Christopher Harper				
Associate Professor
New York University
Department of Journalism
212-998-3846	
	
"Even if you are on the right track, you'll get run over if you just sit
there."
  - Will Rogers

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Subject: Re: Scrolling (was Stats) From: Christopher Harper Date: Tue, 10 Sep 1996 06:35:42 -0500
How the Web Was Won
Subject: Re: Scrolling (was Stats) From: Christopher Harper Date: Tue, 10 Sep 1996 06:35:42 -0500
In-reply-to: Your message of "Sat, 07 Sep 1996 10:28:02 -0800." <9609071828.AA28265@alaska.net>