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More than 200 people responded to my brief survey about who's reading the 
online-news list. (Not bad, for a list of 1,500 subscribers.) Here are the 
results. ... (Drum roll, please.)

JOB DESCRIPTION:
31.3% - Writer/editor
15.8% - Department/division/project manager
12.5% - Consultant
8.8%  - Webmaster
7.7%  - Chief executive/publisher
7.0%  - Professor/teacher/instructor
4.8%  - Staff professional
2.6%  - Researcher
2.2%  - Programmer
1.8%  - Vice president
1.8%  - Student
1.1%  - Designer
0.7%  - Web producer
0.7%  - Ad sales
0.4%  - Systems administrator
0.4%  - In field unrelated to online/Internet/media/computers

TYPE OF BUSINESS:
31.3% - Newspaper
17.1% - New media/online/interactive publishing (not related to traditional 
        media organization)
11.0% - Magazine
8.9%  - Consultancy
7.1%  - Academic
7.1%  - Internet online service
3.9%  - Book publishing
3.2%  - Software developer/publisher
2.8%  - Broadcast (radio/TV/cable)
2.5%  - Commercial online service
1.8%  - Other publishing
1.1%  - Advertising/public relations
0.7%  - Telecommunications company
0.7%  - CD-ROM publishing
0.4%  - Trade association
0.4%  - Business unrelated to new media/Internet/media/computers

RESPONSIBILITY FOR PURCHASING DECISIONS:
60% - Yes
40% - No

PHYSICAL LOCATION:
75.9% - United States
11.0% - Europe
6.2%  - Canada
2.1%  - Australia
2.1%  - Asia
1.4%  - Israel
0.7%  - Mexico
0.7%  - Iceland
(Countries represented in survey: 19)

No real surprises here. The survey confirms that those reading and 
participating in online-news are a professional bunch who are working in 
new media fields. Newspaper folks make up the largest group, and there are 
a lot of writers lurking on this list, presumably picking up story ideas. 
I received only one response from someone who does not work in the field 
but is just interested in the topic. 

The list is heavily weighted with U.S. subscribers, but nevertheless this 
is an international list. My hope is that we pick up more non-U.S. 
participants in the future.

I conducted this little survey in order to get a better idea of who 
subscribes to online-news. This data will be useful in convincing potential 
sponsors for online-news of the value of sponsorship. As I mentioned last 
week, my current sponsors (Netscape and the Christian Science Monitor) are 
close to the end of their placements, so I'm looking for another sponsor 
or two to take their places. Please contact me if your company is interested 
in supporting this valuable interactive publishing resource/community. 

Thanks! to all those who filled out my survey.

--------------------------------------------------------------------------
Steve Outing                                   Planetary News LLC
steve@planetarynews.com                        Boulder, Colorado, USA
owner-online-newspapers@planetarynews.com      voice: 303-543-7810
owner-online-news@planetarynews.com            fax: 303-543-1059
         Consulting services for the newspaper new media industry
           Read my Stop The Presses! column on E&P Interactive:
------- http://www.mediainfo.com/ephome/news/newshtm/stop/stop.htm -------


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