Subject: RE: Report Supplies Blueprint for Media E-Commerce Sites From: Suzanne Lainson Date: Wed, 19 Aug 1998 12:02:48 -0600
How the Web Was Won
Subject: RE: Report Supplies Blueprint for Media E-Commerce Sites From: Suzanne Lainson Date: Wed, 19 Aug 1998 12:02:48 -0600
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>The solution, therefore, would appear to be use of graphic-less HTML
>ads. Any who have recently visited the AJR NewsLink site may have
>seen a banner-like ad at the bottom of pages touting our new
>improved JobLink service. (Go to www.newslink.org and hit reload
>three or four times and it should show up.) This standard-size
>black-background banner ad with white, red and yellow text and eight
>different links is entirely GIF-free and frames-free. It is more
>interactive than a standard GIF banner, save for one that is
>image-mapped. The logo in it can be neither spinning nor flaming. But
>it does seem to get incredibly good response rates.

I have my graphics turned off, and I remember this particular ad. I was
tempted to click on it, though I didn't at the time. But it did catch my
attention and it offered a compelling reason (jobs) to check it out.

Positioning of this ad also helped. I am more inclined to look at an ad
which comes at the end of my reading than at the beginning.

Suzanne

_____________________________________
Suzanne Lainson
SportsTrust
Marketing: Integrated/Sports and Event/Online
P.O. Box 2071     Boulder, CO 80306
303 473-9884
slainson@sportstrust.com
_____________________________________
For a free subscription to SPORTS NEWS YOU CAN USE, send me an email.
For a free subscription to THE CREATIVE ATHLETE, send me an email.
http://www.sportstrust.com/sportstrust



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